Vandaag maakte ik kennis met Meloen TV by one of the Jo DiGregory, one of the founding partners. The story behind Cantaloupe is a compelling one and it’s worth taking a look at. The team at Cantaloupe has their own take on what they are trying to achieve, but I would liken it to video replicating the blogging phenomenon.
Cantaloupe isn’t video that’s built on a fancy user interface or awesome video mixing and effects. Instead, Cantaloupe’s model is to ensure that content and conversation is key – building credibility and ‘the story’ to link videos together and bring people back. Cantaloupe has their own ‘videosphere’ model.
Sites can be constructed that aggregate the video content (‘channels’), this way unique but similar audiences from each site can be exposed to each other. Cantaloupe promotes the serie van video's, niet alleen eenmalige video's. Nogmaals, het doel is om het publiek bij het gesprek te houden, niet alleen een high-tech productie te laten zien die de geest verbijstert in plaats van hem te betrekken.
Neem een kijkje op de Cantaloupe TV begrijpen pagina op hun site. Zoals ze het zeggen:
Verhalen over jou, je bedrijf en je branche.
Cantaloupe gebruikt de kracht van video om boeiende, toevallige verhalen over jou vast te leggen terwijl ze de kracht van internet gebruiken om ze door te geven ...
Content can be targeted and measured to the audience. Each video’s ‘readership’ can be monitored and measured to see if people are watching the entire thing or bailing out early. It’s really cool stuff. The team is also bringing in some Search Engine resources to ensure using the technology will also get the attention it deserves from search engines. If you’d like, you can check out some of their Videomagazines .
The technology is incredibly affordable as well. I’m always amazed at how expensive you’ll find these services online, Cantaloupe has an opportunity to change the business and drive these costs into the ground – without sacrificing anything in between. As Jon put it, it’s not about “How cool the spinning Flash button is on the site, it’s about the message!”.
Zorg ervoor dat je de Reality-serie die meloen did on itself, it’s really intriguing.
I’ll be getting more exposure to Meloen TV soon, since there will be an upcoming Indianapolis Technology Conference that I’m speaking that will use the technology (more to come on this… early December). Cantaloupe TV is like many of the businesses I see sprouting here in Indianapolis.
The common thread appears to be that Indianapolis Technology businesses are about solving the problem and not worrying about the fluff. We’ll leave that to our cousins in San Jose. The technology sector is really growing into a thriving community here and we’re beginning to organize ourselves. It’s great to be a part of it!
As for the name, Cantaloupe, it’s one of those cool names that just happened… as Jon was digging into a cantaloupe, of course.