If you don't think online reviews are a big deal… just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of vertrouwde beoordelingen. And the fact that they don't allow anonymous reviews or reviews by non-paying members keeps the trolls and cheaters out for an incredible experience. Their customers love them… just ask them.
De laatste tijd lijkt het erop dat steeds meer consumenten massaal naar online beoordelingssites, forums en apps gaan om hun mening te geven over de diensten die ze hebben ervaren. Maar het blijkt dat niet iedereen puur wordt aangedreven door punten of freebies.
If you're a company, especially a local one, and you're not monitoring your reputation online with reviews – it may explain a lot. If you have problematic reviews, they will drag your sales down. Consumers love reviews and use them to a make purchase decisions every day. Your reviews don't have to be perfect, but they do have to be trustworthy and well-written. If you have some rough ones that don't represent your products or services well, you'll want to get to work requesting them from customers who love you.
Hier zijn enkele geweldige statistieken hiervan infographic van Demandforce op recensies: