Bollen begrijpen

BollenIt sounds a little hokey when folks describe the Internet as a Webosphere or bloggers as the Blogosphere. However, there really are layers that are plainly evident. As your website's viewership continues to grow, visitors begin to visit in greater frequency and attract more dollars.

It's difficult to crack the shell of each of the layers, though. You build a website or blog and it often sits with no visitors or attraction until uitgenodigd in. Die uitnodiging komt via andere websites, zelden op een andere manier. Mediabedrijven zijn de uitzondering. Mediabedrijven hadden al massadistributie, dus ze konden die distributie gebruiken om een ​​basis op internet te bouwen.

Unfortunately, traditional media was slow to adopt, though, so they've had to pay handsomely to regain some of the momentum they lost. The folks who were lucky enough to get in the web early (some with and most without talent or a great product) are still reaping the benefits. They were the pioneers who claimed their stake in the land that is worth so much today.

Search engine optimization experts, new a-list bloggers, and successful e-commerce companies understand that the way to build a successful internet company is to slowly chip away at each layer to get to the next. Many of the lessons learned from the first ‘bubble' were the mistakes made by many young rockstars, they though there was no end to the piles of cash that were piled high at the beginning. They got there first hit on the charts, but they couldn't keep them coming.

Web 2.0 may be a combination of technology and social influence, but it's more about reinvesting the capital and chipping away at the layers of the spheres. You may be able to break through a layer here and there by paying for it, but you have to sustain your new-found popularity and continue to push on t the next layer. If you're a new blogger or an experienced ecommerce giant, it doesn't change. The “Web Cemetery” is full of dot coms that didn't recognize that this is a marathon and not a sprint.

Attention and money are not distributed evenly. Attention on the web is about the same as a 10-year old full of cake and Mountain Dew at a Birthday party. Money becomes infinitely more dense as you get nearer the center of the circle. Before the web, we didn't have any access to that money, we didn't even know where it was… it took generations of influence and connections to scrape away. It took finding the right path and the right people. On the web, it's different, though.

De Webosphere wacht op de volgende groot ding. Er is een volledige infrastructuur om te wachten en de volgende te vinden groot ding. Zoekmachines en technologieën zoals Digg zijn de meest prominente. Google is building an application every time you turn around to maintain layers between themselves and their competition. You and I don't have the resources to compete with Google. However, any individual company doesn't own the web nor can they compete with great products, great ideas and the people who work hard to bring them to market.

Elk woord op je blog valt weg bij de volgende laag. Elke ontwerpwijziging die een andere bezoeker aantrekt, helpt bij het afbreken van een laag. Elke wijziging om uw blogs te optimaliseren vindbaarheid chips weg. Elke keer dat u een trackback ontvangt, wordt deze afgebroken. Elke keer dat je op een andere blog reageert, verdwijnt het. Van webosfeer tot blogosfeer, tot het werven van lezers, tot zelfs het halen van de A-lijst van bloggers - de reis is lang. Maar ieder van ons kan het redden.

The other nice thing about a sphere is that the gravitational pull gets greater as you get closer to the center. One day your blog is rated 500,000 and six months later it's at 5,000. Most people will run out of steam, run out of ideas, run out of money, or simply wear out their song on the charts.

It's the turtle and the hare… the turtles have it! Keep chipping away!

5 reacties

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    Misschien met een beetje spijt zie ik SEO / marketing / online zakelijke blogs (een algemene groep) de blogosfeer domineren. Hoewel promotieblogs slechts een klein deel uitmaken van de hoeveelheid door gebruikers gegenereerde inhoud, zijn ze onevenredig vertegenwoordigd in sociale zoekopdrachten, zoals zoeken naar blogs, delicious & technorati.

    SEO's domineren van nature de zoekmachines, daarom worden ze zoekmachine-optimizers genoemd. Ik zeg niet per se dat dit een slechte zaak is, het is gewoon fijn om een ​​evenwicht te hebben.

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